Where will Generation Z be buying homes
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The study on Generation Z conducted by Point2 unveiled the multifaceted priorities of this demographic, emphasizing their strong focus on mental health, work-life balance, environmental consciousness, and financial stability. Interestingly, the study examined various metrics favoring Canada’s major cities to attract and retain these savvy professionals. Contrary to common assumptions, smaller, tightly-knit, and slower-paced cities often outperformed larger urban centers in providing elements like affordable housing, lower living costs, work-life balance, and perceived mental health.
Among Canada’s 50 largest cities, the study showcased smaller cities dominating the top positions for Gen Z-related metrics, with only Montréal from the major hubs securing a notable standing. Remarkably, eight of the top 10 cities, highly conducive for young adults to flourish, boasted populations below 300,000, with some even under 200,000 inhabitants.
Read the full article on: REAL ESTATE MAGAZINE
